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Abstract
Operational strategy is a key element in ensuring that organizations achieve efficiency, effectiveness, and sustainable process quality. In an increasingly competitive business environment, companies are required not only to produce valuable products or services but also to manage internal processes systematically and adaptively. This article aims to analyze the relationship between operational strategy and operational performance measurement by referring to the concepts presented in the book Operational Management of Manufacturing and Service Industries by Mia Aksara, as well as recent empirical studiesThis study employs a literature review approach that integrates fundamental theories, empirical findings, and analyses of modern operational management trends. The results indicate that effective operational strategies involve decision-making related to capacity, quality, process design, technology, and supply chain management that supports business sustainability. Meanwhile, operational performance measurement does not focus solely on financial indicators but also incorporates non-financial indicators such as service quality, response time, process reliability, flexibility, and productivity.The integration of operational strategy and performance measurement systems enables companies to identify process misalignments, evaluate the effectiveness of implemented strategies, and formulate continuous improvement initiatives. Therefore, this article emphasizes that organizational success in maintaining competitive advantage is strongly influenced by the ability to align operational strategic direction with measurable and sustainable performance evaluation mechanisms.
References
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